Book Overview

Professional JavaScript for Web Developers provides a developer-level introduction along with the more advanced and useful features of JavaScript.

Starting at the beginning, the book explores how JavaScript originated and evolved into what it is today. A detailed discussion of the components that make up a JavaScript implementation follows, with specific focus on standards such as ECMAScript and the Document Object Model (DOM). The differences in JavaScript implementations used in different popular Web browsers are also discussed.

Building on that base, the book moves on to cover basic concepts of JavaScript including its version of object-oriented programming, inheritance, and its use in various markup languages such as HTML. An in-depth examination of events and event handling is followed by an exploration of browser detection techniques and a guide to using regular expressions in JavaScript. The book then takes all this knowledge and applies it to creating dynamic user interfaces.

The last part of the book is focused on issues related to the deployment of JavaScript solutions in Web applications. These topics include error handling, debugging, security, optimization/obfuscation, XML, and Web Services.

This book is aimed at three groups of readers:

• Experienced developers familiar with object-oriented programming who are looking to learn JavaScript as it relates to traditional OO languages such as Java and C++.
• Web application developers attempting to enhance the usability of their Web sites and Web applications.
• Novice JavaScript developers aiming to better understand the language.

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Contents review

 About the Author

Nicholas C. Zakas is a user interface designer for Web applications, specializing in client-side technologies such as JavaScript, HTML, and CSS. Nicholas currently works as Senior Software Engineer, Design Engineering, at MatrixOne, Inc. located in Westford, Massachusetts, USA.

Nicholas has a B.S. in Computer Science from Merrimack College, where he learned traditional programming in C and C++. During college, he began investigating the World Wide Web and HTML in his spare time, eventually teaching himself enough to be hired as Webmaster of a small software company named Radnet, Inc. in Wakefield, Massachusetts, USA. It was there that Nicholas began learning JavaScript and working on Web applications.

Nicholas can be reached through his Web site, http://www.nczonline.net/.

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• Understand PHP essentials and the basics of object-oriented programming
• Master MySQL, from database structure to complex queries
• Create web pages with PHP and MySQL by integrating forms and other HTML features
• Learn about JavaScript, from functions and event handling to accessing the Document Object Model
• Use libraries and packages, including the Smarty web template system, PEAR program repository, and the Yahoo! User Interface Library
• Make Ajax calls and turn your website into a highly dynamic environment
• Upload and manipulate files and images, validate user input, and secure your applications

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About the Author

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Blogging for Dummies gets the thumbs up…you should be able to find all the answers to those questions about blogs you’ve been afraid to ask…

- (The Inquirer (Web), 21 February 2006)

About the Author

Brad Hill has worked in the online field since 1992 and has written 20 books. As a best-selling author, columnist, and blogger, Brad reaches a global audience of consumers who rely on his writings to help determine their online service choices.
Brad’s books include a Publishers Weekly bestseller and a Book-of-the-Month catalog selection. Brad’s titles in the For Dummies series include Google For Dummies and Building Your Business with Google For Dummies. Brad is often consulted in the media’s coverage of the Internet. He appears frequently on television, radio, Webcasts, and has been quoted in Business Week, The New York Times, and innumerable other publications.
Brad is Associate Editor of Weblogs, Inc., the world’s largest blog network, where he helps to manage about 100 blogs written by nearly 200 bloggers. As a staff blogger at Weblogs, Inc., for two years, he posted well over 3,000 entries in blogs about digital music, Google, Yahoo!, search engine marketing, and others. As a hobby, Brad operates independent blogs about dogs www.fourfooted.com, classical music (www.undeadmusic.com), and his own bad self (www.bradhill.com). He and his wife maintain a photo blog about their adventures at home and on vacations, read mostly by friends and family.
Brad has not won the Nobel Prize, and the prospect seems doubtful. He remains cheerful.

Blogging For Dummies by Susannah Gardner

From the Back Cover

About the Author

Susannah Gardner is creative director of Hop Studios (www.hopstudios.com), a Web design company specializing in blogs and community content Web sites. Shane Birley is cofounder of Left Right Minds (www.leftrightminds.com) and blogs at ShanesWorld.ca.

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Knowledge of Cascading Style Sheets (CSS) is essential for developing modern, attractive websites, but many beginners are put off by the need to learn about unfamiliar concepts, such as selectors, properties, and classes, before they can achieve anything.

Getting StartED with CSS takes a practical approach by showing you how to use CSS in simple stages, starting by changing the default appearance of HTML tags to improve the look of text and links. It assumes no prior knowledge of CSS and avoids bombarding you with unnecessary technical details. At the same time, it explains all the main points and acts as a reference that you can come back to when you need to refresh your memory. More advanced concepts are introduced gradually, so that by the end of the book you’ll have a solid understanding of all the main aspects of CSS. Particular attention is paid to avoiding the common pitfalls of beginners, enabling you to create websites that not only look good, but also are easy to maintain.

• Requires no previous knowledge of CSS
• Instant results—starts off by showing how improve the look of a website stage by stage
• Doesn’t bombard you with endless rules and jargon

What you’ll learn

• Immediately improve the look of your entire website by controlling fonts and colors with just a few lines of code.
• Understand how to control the layout of elements on the page without resorting to complex tables.
• Add background images that appear exactly where you want them.
• Create effective style sheets that are easy to maintain by avoiding common mistakes such as overreliance on classes (“classitis”).
• Learn how browsers display page elements and master CSS positioning.
• Experiment with advanced CSS selectors.

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Who is this book for?

This book is aimed at anybody who wants to learn how to style websites using CSS. The primary readership is likely to be independent web developers and serious hobbyists, but knowledge of CSS is essential to anyone planning a career in web development, so it should also find a place in the curriculum of academic courses in media studies.

About the Author

David Powers is an Adobe Community Expert for Dreamweaver and author of a series of highly successful books on PHP, including PHP Solutions: Dynamic Web Design Made Easy and Foundation PHP for Dreamweaver 8 . As a professional writer, he has been involved in electronic media for more than 30 years, first with BBC radio and television and more recently with the Internet. His clear writing style is valued not only in the English-speaking world; several of his books have been translated into Spanish and Polish.

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Dreamweaver CS4 is a massive step forward in terms of integration with the rest of the CS4 suite (Flash, Fireworks, Photoshop, etc.), and also includes a whole host of exciting new features of its own. The Essential Guide to Dreamweaver CS4 with CSS, Ajax, and PHP concentrates on getting the best out of Dreamweaver CS4, rather than going into every menu item and toolbar icon. The emphasis is on developing websites compliant with the latest web standards, using CSS, JavaScript libraries (with particular emphasis on Spry, Adobe’s implementation of Ajax), and PHP.

The book covers all aspects of the new user interface, including workspace layouts, iconic panels, the related documents feature, Live View, Code Navigator, and Live Code. It also shows how to use the improved CSS editing features, and JavaScript code introspection. There is also coverage of other new features, such as version control through Subversion integration, and the improved support for Photoshop integration through the use of Smart Objects.

What you’ll learn

• Streamline your workflow with the Related Files toolbar, Live view, and the Code Navigator
• Bring your pages alive with Ajax widgets from Spry, jQuery, and the Yahoo! User Interface Library
• Use server-side includes, templates, and Adobe’s InContext Editing online service
• Create dynamic web applications using Dreamweaver’s PHP server behaviors
• Build real world web site functions, such as form validation, random quote generator, search function, user management/login pages, dynamic Ajax gallery, and much more
• Consume RSS feeds and create Spry data sets
• How to publish your site after you’ve created it

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About the Author

David Powers is an Adobe Community Expert for Dreamweaver and author of a series of highly successful books on PHP, including PHP Solutions: Dynamic Web Design Made Easy and Foundation PHP for Dreamweaver 8. As a professional writer, he has been involved in electronic media for more than 30 years, first with BBC radio and television and more recently with the Internet. His clear writing style is valued not only in the English-speaking world; several of his books have been translated into Spanish and Polish.

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About the Author

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PHP and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications. PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable database that integrates well with PHP and is suited for dynamic Internet-based applications.

PHP and MySQL Web Development shows how to use these tools together to produce effective, interactive Web applications. It clearly describes the basics of the PHP language, explains how to set up and work with a MySQL database, and then shows how to use PHP to interact with the database and the server.

This practical, hands-on book includes numerous examples that demonstrate common tasks such as authenticating users, constructing a shopping cart, generating PDF documents and images dynamically, sending and managing email, facilitating user discussions, connecting to Web services using XML, and developing Web 2.0 applications with Ajax-based interactivity.

The fourth edition of PHP and MySQL Web Development has been thoroughly updated, revised, and expanded to cover developments in PHP 5 through version 5.3, such as namespaces and closures, as well as features introduced in MySQL 5.1.

The true PHP/MySQL bible, PHP and MySQL Web Development by Luke Welling and Laura Thomson, made me realize that programming and databases are now available to the commoners. Again, I know 1/10000th of what there is to know, and already I’m enthralled.
—Tim Luoma,TnTLuoma.com

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Why You Should Read This Book

This book will teach you how to create interactive websites from the simplest order form through to complex, secure e-commerce sites or interactive Web 2.0 sites. What’s more, you’ll learn how to do it using open source technologies.

This book is aimed at readers who already know at least the basics of HTML and have done some programming in a modern programming language before but have not necessarily programmed for the Internet or used a relational database. If you are a beginning programmer, you should still find this book useful, but digesting it might take a little longer. We’ve tried not to leave out any basic concepts, but we do cover them at speed. The typical readers of this book want to master PHP and MySQL for the purpose of building a large or commercial website. You might already be working in another web development language; if so, this book should get you up to speed quickly.

We wrote the first edition of this book because we were tired of finding PHP books that were basically function references. These books are useful, but they don’t help when your boss or client has said, “Go build me a shopping cart.” In this book, we have done our best to make every example useful. You can use many of the code samples directly in your website, and you can use many others with only minor modifications.

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Table of Contents Screenshots

What You Will Learn from This Book

Reading this book will enable you to build real-world, dynamic websites. If you’ve built websites using plain HTML, you realize the limitations of this approach. Static content from a pure HTML website is just that—static. It stays the same unless you physically update it. Your users can’t interact with the site in any meaningful fashion.

Using a language such as PHP and a database such as MySQL allows you to make your sites dynamic: to have them be customizable and contain real-time information.

We have deliberately focused this book on real-world applications, even in the introductory chapters. We begin by looking at a simple online ordering system and work our way through the various parts of PHP and MySQL.

We then discuss aspects of electronic commerce and security as they relate to building a real-world website and show you how to implement these aspects in PHP and MySQL.

In the final part of this book, we describe how to approach real-world projects and take you through the design, planning, and building of the following projects:

• User authentication and personalization
• Shopping carts
• Web-based email
• Mailing list managers
• Web forums
• PDF document generation
• Web services with XML and SOAP
• Web 2.0 application with Ajax

You should be able to use any of these projects as is, or you can modify them to suit your needs. We chose them because we believe they represent some the most common web-based applications built by programmers. If your needs are different, this book should help you along the way to achieving your goals.

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About the Author

Lead Authors:

Laura Thomson is a senior software engineer at Mozilla Corporation. She was formerly a principal at both OmniTI and Tangled Web Design, and she has worked for RMIT University and the Boston Consulting Group. She holds a Bachelor of Applied Science (Computer Science) degree and a Bachelor of Engineering (Computer Systems Engineering) degree with honors.

Luke Welling is a web architect at OmniTI and regularly speaks on open source and web development topics at conferences such as OSCON, ZendCon, MySQLUC, PHPCon, OSDC, and LinuxTag. Prior to joining OmniTI, he worked for the web analytics company Hitwise.com, at the database vendor MySQL AB, and as an independent consultant at Tangled Web Design. He has taught computer science at RMIT University in Melbourne, Australia, and holds a Bachelor of Applied Science (Computer Science) degree.

Contributing Authors:

Julie C. Meloni is the technical director for i2i Interactive (www.i2ii.com), a multimedia company located in Los Altos, California. She has been developing web-based applications since the Web first saw the light of day and remembers the excitement surrounding the first GUI web browser. She has authored numerous books and articles on web-based programming languages and database topics, including the bestselling Sams Teach Yourself PHP, MySQL and Apache All in One.

Adam DeFields is a consultant specializing in web application development, project management, and instructional design. He lives in Grand Rapids, Michigan where he runs Emanation Systems, LLC, a company he founded in 2002. He has been involved with web development projects using several different technologies, but has developed a strong preference toward PHP/MySQL-based projects.

Marc Wandschneider is a freelance software developer, author, and speaker who travels the globe working on interesting projects. In recent years, a lot of his attention has been focused on writing robust and scalable web applications, and in 2005 he wrote a book called Core Web Application Programming with PHP and MySQL. He was was previously the main developer of the SWiK open source community site.

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Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data

The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today’s quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.

• Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis
• Quantify the holistic economic value of your website and measure macro and micro conversions for e-commerce, non e-commerce, and B2B websites
• Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization
• Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change
• Master crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analytics
• Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster
• Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career
• Continue learning with four hours of video, an hour of audio, and valuable presentations, templates, and models on the CD
• Save $25 on AdWords with the book’s included Google AdWords gift card

About the Author

Avinash Kaushik is the author of the leading research & analytics blog Occam’s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

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